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Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to...

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A Matter of Trust: NuVoodoo Ratings Prospect Study Reveals That 49% of Likely PPM Participants Believe Most Radio Station Contests are Rigged

Over Half of Likely PPM Participants 18-44 Believe Radio Contests are Rigged


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Another Dark Side of Contests

Last week we showed some research numbers about contesting from our eighth NuVoodoo Ratings Prospects Study. The number receiving the most attention was our data showing that 49% of likely PPM...

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Surprising/Scary Findings About Contesting

We reserve some inventory in every NuVoodoo Ratings Prospects Study to ask about contesting and prizes. These questions often follow up on issues raised by clients in the course of conducting...

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FM Radio & Music Discovery

When we asked over 3500 respondents in the latest NuVoodoo Ratings Prospects Study which of eleven sources they use to help them discover new music and new artists, FM remains on top among...

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Social Media: What’s Growing? What’s Not?

At the end of 2015 when we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less or the same amount as they were six months ago, the net...

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Who Are the Morning Superfans?

For our presentation earlier in August at Morning Show Boot Camp 2016 we conducted a study of over 500 listeners apiece in the top three markets in the country. We screened the 18-54’s in the...

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Why Does Social Media Matter?

We know that a strong presence in Social Media is table stakes for radio stations in 2016. But, if you needed more information to convince yourself (or someone in your team), start with the data...

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Turning Listeners Into Superfans, Morning Show Bootcamp 2016 Presentation, Carolyn Gilbert and Leigh Jacobs

MSBC 2016 Presentation: Turning Listeners Into Superfans

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Best Ways to Reach Likely Ratings Respondents

We’re rolling out the results of our latest study of likely PPM and diary respondents to clients, Ratings Prospects Study 8. The digital world is moving so very quickly that we upped the frequency...

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