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Is Radio Still Relevant?

The answer is “yes,” when compared to emerging digital outlets. We asked our sample of 2,979 persons 14-54 across all PPM markets in the latest NuVoodoo Ratings Prospects Study about the...

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Who Trusts Radio for News in 2017?

In the latest NuVoodoo Ratings Prospects Study, we asked our sample of 2,979 persons 14-54 across all PPM markets, “On a scale of "0" to "10," where “0” is no trust at all and “10” is complete...

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When Spotify & Pandora Are on the Dashboard

We’ve said it before, we love ratings respondents. Those likely to play the Nielsen game, in either meter or diary methodologies, tend to be bigger users of media (including radio), tend to be...

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DJ’s Shouldn’t Pick the Music, Right?

In the on-going battle with new media entrants like Spotify and Pandora, broadcast radio can leave no stone unturned when looking for advantages and points of differentiation. Looking at the...

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New/Old Tactics to Increase TSL

Among the many things we looked at in the latest NuVoodoo Ratings Prospects Study were tactics that can help increase TSL. Most importantly, which tactics will help increase TSL among the groups...

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Opinion Research After Tragedy: Should Gun Control Really Be That Polarizing?

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Why Do We Love Ratings Participants?

The latest NuVoodoo Ratings Prospects Study again shows why we love ratings participants. We sifted through our latest sample of 2,979 persons 14-54 across all PPM markets to find the few who...

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A Renaissance of Radio at Home?

Do you have an Amazon Echo or Echo Dot? In the latest NuVoodoo Ratings Prospects Study we found plenty of people who have one or more among our sample of 2,979 persons 14-54 across all PPM...

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Do Listeners Still Think Radio Contests Are Rigged?

Yes. In fact, at stunningly similar levels since we started tracking this perception in our twice-annual studies of 14-54’s across all PPM markets. Last month we fielded NuVoodoo Ratings Prospects...

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Voter Issues: Where Does Climate Change Rank? Well, That Depends

Where does climate change rank among voter issues in your political candidate’s district? It can affect elections even at the semi-local and regional levels. Campaign strategists must navigate...

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