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Which Morning Show is Unique to its Market?

We’re looking forward to opening up the Morning Show Boot Camp 2016 this Thursday, August 11 in Atlanta. Our session is about Super Fans of morning shows and the shows they love so much....

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The Last Stronghold for Broadcast FM

While we track usage of FM and its streaming competitors in our NuVoodoo Ratings Prospect Studies, we’ve started something new in this latest study: regular usage by place. We want to be able to...

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Newest NuVoodoo Ratings Prospect Study

As noted last week, we’re just getting the results of our latest NuVoodoo Ratings Prospect Study out of the field and beginning the task of dissecting and compiling the results to inform our...

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What Pokemon Go & Snapchat Say to Radio

We’re right in the midst of getting the 8th NuVoodoo Ratings Prospect Study out of the field and starting data processing, tabulation and then the analysis – to see what’s changed since the beginning...

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Sample - How To Post (Clone)6


Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps.

Begin your blog post by explaining what problem you are going to...

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What’s Important to Likely Ratings Participants?

As we’ve shown with our Ratings Prospect Studies for a number of years now, chief among the list of what motivates someone to consent to being part of the Nielsen Audio sample, either PPM or...

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What Do Facebook’s Latest Changes Mean for Your Station?

There’s been a lot of buzz in the past week about Facebook throttling back publisher content in News Feeds. Facebook’s explanation of the change is that “friends and family come first.” Some will...

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What Brings Your Station’s Community Together?

For Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music...

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Interruption Research Doesn’t Work Any Better Today Than Interruption Marketing

We used to do music research on the phone for shorter tests (like callout) and in person for longer tests (like auditorium tests). Respondents for those auditorium tests were recruited on the...

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How Do People Feel When They Experience Your Station?

We thought it was amazing that when we asked over two thousand Millennials, ages 14-29, across all PPM markets to rate a variety of news sources for trust, that the top 7 were all legacy news...

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