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Posts by Leigh Jacobs

Facebook: A News Outlet (whether it wants to be or not)

At the end of last summer, in NuVoodoo Ratings Prospects Study X, we looked at news trust across a wide array of outlets – but we didn’t include Facebook and other Social Media outlets. In...

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Does HomePod Matter to Radio?

Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that...

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What’s Better: Bigger National Prize or Smaller Local Prize?

We’ve just completed fielding the latest NuVoodoo Ratings Prospects Study, looking again for advantages our clients can exploit to get higher ratings. Twice a year we go into the roster of PPM...

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Reviewed Emergency Procedures Lately?

On January 23 at 8:07 AM local time, a false ballistic missile alert caused panic in Hawaii. For up to 38 minutes on a Saturday morning, residents dealt with fear and panic wondering what would...

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No More Free Ride from Facebook?

With changes again hitting Facebook’s algorithms, some say it’s the end of the free ride for radio stations and shows. From NuVoodoo’s perspective, Facebook stopped giving away free rides years...

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Least Objectionable Programming or Premium Content?

If you’ve bought or even toyed with a new car recently, you know the reality of car infotainment systems. The former shrine to AM/FM in the center of the dashboard has been replaced by a multitude of...

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Market Cluster or Local Content Engine?

Smart speakers were popular gifts this holiday season. Amazon said it sold “tens of millions” of devices powered by its voice assistant. Of course, Amazon is just one company selling such devices....

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Ten Ways to Improve Ratings (and Radio) in 2018

Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year. A number of ideas jumped back out at us – some that we’ve written about more than...

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Would Any Sane Person Be a PD?

When you describe to friends outside the radio business how the ratings are conducted, they’re generally aghast. The description of diary respondents being asked to keep track of their listening for...

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The Other Problem(s) with Commercials

Leaving aside commercial inventory levels airing on many radio stations, which all too often make commercial breaks resemble diner placemats, radio today faces additional problems with commercials.

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