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Posts by Leigh Jacobs

The Other Problem(s) with Commercials

Leaving aside commercial inventory levels airing on many radio stations, which all too often make commercial breaks resemble diner placemats, radio today faces additional problems with commercials.

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Is Radio Still Relevant?

The answer is “yes,” when compared to emerging digital outlets. We asked our sample of 2,979 persons 14-54 across all PPM markets in the latest NuVoodoo Ratings Prospects Study about the...

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Who Trusts Radio for News in 2017?

In the latest NuVoodoo Ratings Prospects Study, we asked our sample of 2,979 persons 14-54 across all PPM markets, “On a scale of "0" to "10," where “0” is no trust at all and “10” is complete...

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When Spotify & Pandora Are on the Dashboard

We’ve said it before, we love ratings respondents. Those likely to play the Nielsen game, in either meter or diary methodologies, tend to be bigger users of media (including radio), tend to be...

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DJ’s Shouldn’t Pick the Music, Right?

In the on-going battle with new media entrants like Spotify and Pandora, broadcast radio can leave no stone unturned when looking for advantages and points of differentiation. Looking at the...

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New/Old Tactics to Increase TSL

Among the many things we looked at in the latest NuVoodoo Ratings Prospects Study were tactics that can help increase TSL. Most importantly, which tactics will help increase TSL among the groups...

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Why Do We Love Ratings Participants?

The latest NuVoodoo Ratings Prospects Study again shows why we love ratings participants. We sifted through our latest sample of 2,979 persons 14-54 across all PPM markets to find the few who...

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A Renaissance of Radio at Home?

Do you have an Amazon Echo or Echo Dot? In the latest NuVoodoo Ratings Prospects Study we found plenty of people who have one or more among our sample of 2,979 persons 14-54 across all PPM...

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Do Listeners Still Think Radio Contests Are Rigged?

Yes. In fact, at stunningly similar levels since we started tracking this perception in our twice-annual studies of 14-54’s across all PPM markets. Last month we fielded NuVoodoo Ratings Prospects...

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Harvey & Irma: Radio Shines

Just a couple weeks ago, we were at the Radio Show in Austin talking about how radio had shined in its coverage of Harvey and in the aftermath of that monstrous storm. And, even as some convention...

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