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Remember When “Playlist” Wasn’t a Common Word?

It wasn’t so many years ago that consumers might have talked about creating a mixtape or burning a CD with favorite songs for a friend, but not a “playlist.” I remember moderating a focus group many...

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Copywriting for 2017

This year’s Presidential Election had many surprising results, but one of our takeaways has been how communication has changed. The two primary candidates credited with the greatest populist appeal...

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How Many Spots on Your Station? And, Should Santa Come Early?

Diary methodology allowed programmers and managers to create all sorts of theories about how many commercials listeners could bear and what was the best way to package them. PPM forced us to...

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What Do Taxi Drivers Listen To?

For itinerant radio managers, the go-to petri dish for in-car listening has long been the taxi ride from the airport. The focus group of one. The individual depth interview with a guy who drives...

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Radio’s New Frontier?

Anyone who’s been around radio programming for any length of time knows there are 168 hours in a week. Many of us reflexively know there are 126 hours in Nielsen’s “Total Week,” Monday-Sunday...

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Who Still Answers Their Home Phone?

Presuming you can find people who still have a home phone, who are the people who still answer them? Back when Arbitron began its sample recruitment process on the phone, we felt compelled to...

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Who Replies to Social Media Comments at Your Station?

We’re heading back to the drawing board to design the questionnaire for the ninth NuVoodoo Ratings Prospects Study to field next month. We’re eager to see if Facebook’s renewed growth has...

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Game-Changing Tactics for Music Stations

Contesting is the #1 tactic that stations use to try to change the game – to build short-term ratings gains for important ratings periods. Through our Ratings Prospects Studies at NuVoodoo, we’ve...

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Getting Music Listeners to Listen More

We’ve shown before that likely ratings responders spend more time with radio and pay more attention to radio programming. Since most stations rely on music for the bulk of their programming, it...

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Another Dark Side of Contests

Last week we showed some research numbers about contesting from our eighth NuVoodoo Ratings Prospects Study. The number receiving the most attention was our data showing that 49% of likely PPM...

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