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Where’s New On-Air Talent Going to Come From?

Pilots are trained to give priority to flying the plane during a crisis in the cockpit, because it’s human nature to focus on crises – things that appear urgent – even though there may be...

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Who Replies to Social Media Comments at Your Station Now?

The just-completed Ninth NuVoodoo Ratings Prospects Study shows the connection between radio and Social Media continuing to grow. In this latest study, the overall numbers continue to grow for...

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Boardwalk or Mediterranean Avenue?

In the game, Monopoly, the rent for the lowest-tier property, Mediterranean Avenue, is $250 when it has a hotel. The rent for Boardwalk, with a hotel, is $2000. At $2000 per visit, that’s not a hotel...

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Presets: A Thing of the Past or More Important Than Ever?

Remember simplicity? You turned on the TV and picked through the choices on the major broadcast networks or, perhaps, a handful of basic cable channels. The broadcast network news anchors and the...

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The Second Law of (Entertainment) Thermodynamics

Comparing NBC’s New Celebrity Apprentice host, Arnold Schwarzenegger, with the former Celebrity Apprentice host, (now POTUS) Donald Trump, Time magazine observed, “Trump, in his ability to get...

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What Will You Do Differently in 2017?

Managers are increasingly under scrutiny to “do things differently” – and rightly so. As we’ve observed before, Einstein is said to have defined insanity as doing the same thing over and over and...

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The Best Promo Style Is…

If you’ve worked in music radio for any period of time in your life, think about all the song lyrics you know. By heart. How many of us have had the experience of making reference to a lyric, ended...

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Siphoning off PUMM from Workdays

Among the lasting impressions of the station-focused client studies NuVoodoo conducted in 2016 was the continuing shift in workday listening. In many markets and especially among female demos, the...

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2016: It’s Been Quite a Year

Years from now, the memorable thing about 2016 will be last month’s Presidential election and the campaigns that preceded it. But, it’s been quite a year in radio and here at NuVoodoo as well.

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Better Commercial Breaks

We’ve shown before that consumers perceive that stations stop for commercials about four times an hour and play about four commercials every time they stop. So, we’ve suggested that there’s an upside...

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