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Music Test Screening: The Benefits (and Liabilities) of Montages

Anyone who’s pored over music test results has wondered at some point, “Do we have the right people in the sample?” Lower-than-expected scores, results that diverge from expectations, concerns about...

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Things Respondents Don’t Know

Back when radio stations did a lot more focus groups than they do now, every moderator’s guide included what became known as “The Magic Wand Question.” Respondents in the focus group were asked to...

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How Many Fewer Commercials Make a Difference?

Broadcast radio has long been fighting listener concerns about too many commercials. Over the past few decades, chasing the opportunity to program some types of stations primarily as music...

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Your Database is Even More Important Than You Think

420 years ago, Sir Francis Bacon is credited with using the phrase “knowledge is power.” Given the comparatively small size of Nielsen’s samples and the limited universe of people who are likely...

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The Other Problems with Commercials

We’re all aware that current spot loads leave radio painfully over-commercialized at times, compared to even the free levels of Spotify, Pandora and other online players. In the PPM world, fewer...

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Alexa, Play (My Favorite Radio Station) for Me

Last week we wrote about using the Amazon Echo (or Google Home) to listen to radio in your home. While there are a few venerable clock radios still on nightstands and some homes may have a Bose...

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Radio at Home?

A few weeks back, we wrote about the experience of hosting a focus group of Millennial-aged Country music fans at the Country Radio Seminar in Nashville. Asked if they have a radio at home, one...

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What Should You Be Doing About Podcasting?

NuVoodoo’s Carolyn Gilbert was with Steve Goldstein from Amplifi Media at Talk Show Boot Camp in Atlanta last week sharing some findings from the first-ever NuVoodoo Podcast Study. Starting from a...

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Success with Millennial Listeners

Last week, we wrote about a focus group we conducted in front of an audience at the Country Radio Seminar in Nashville. Millennial Country music fans talked about their listening habits...

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Do Younger Country Music Fans Love Radio?

In school, you’re taught to begin consumer research with qualitative research, like focus groups. You unearth consumer perceptions that might be lurking out there among lots of people. Then, you...

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