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Bringing Back Streaming Converts & Competition from Podcast

After the long holiday weekend, we’d shown data from the most recent NuVoodoo Ratings Prospects Study reminding us that Spotify already has a strong foothold for the ears of 14-24’s. While some...

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Is Your Research Sample Keeping Up With Your Listeners?

Do you still have a home landline phone? Chances are you don’t. Not having a home landline phone would make you like a majority of the country. If you still have a landline – and some of us do, for...

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New Tactics to Engage At-Work Listening

With increased competition from online music sources, the battle for at-work listening among radio stations is more savage than ever. The most recent NuVoodoo Ratings Prospects Study showed that...

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Building Better Branding for Radio

When it comes to branding, many radio stations continue to rely on describing their music mixes or their market rank. That made sense when consumers’ primary listening choices were the stations on...

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On-Air Talent: New Sources and New Roles

p>Last week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to... Read More

The Death of Settling?

Every NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions...

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The Battle of the Sexes Among Radio’s Exes, Part III

Part of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary...

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The Battle of the Sexes Among Radio’s Exes, Part II

As we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes...

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The Battle of the Sexes for Radio’s Exes

At last week’s Worldwide Radio Summit in Hollywood, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study (with nearly 5,700 respondents, ages 14-54) alongside data...

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What are the Best Appointment Times When Targeting At-Work Listening?

Days of the week and broad dayparts are talked about often when referring to contesting. But what specific times of the day work best? Plus, which has more upside: Residential or At-Work...

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