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The Other Problem(s) with Commercials

Leaving aside commercial inventory levels airing on many radio stations, which all too often make commercial breaks resemble diner placemats, radio today faces additional problems with commercials.

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Opinion Research After Tragedy: Should Gun Control Really Be That Polarizing?

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Why Do We Love Ratings Participants?

The latest NuVoodoo Ratings Prospects Study again shows why we love ratings participants. We sifted through our latest sample of 2,979 persons 14-54 across all PPM markets to find the few who...

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A Renaissance of Radio at Home?

Do you have an Amazon Echo or Echo Dot? In the latest NuVoodoo Ratings Prospects Study we found plenty of people who have one or more among our sample of 2,979 persons 14-54 across all PPM...

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Do Listeners Still Think Radio Contests Are Rigged?

Yes. In fact, at stunningly similar levels since we started tracking this perception in our twice-annual studies of 14-54’s across all PPM markets. Last month we fielded NuVoodoo Ratings Prospects...

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Voter Issues: Where Does Climate Change Rank? Well, That Depends

Where does climate change rank among voter issues in your political candidate’s district? It can affect elections even at the semi-local and regional levels. Campaign strategists must navigate...

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Harvey & Irma: Radio Shines

Just a couple weeks ago, we were at the Radio Show in Austin talking about how radio had shined in its coverage of Harvey and in the aftermath of that monstrous storm. And, even as some convention...

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Political Marketing Research Cites Distaste for National Momentum

Tens of millions of conservative voters in 2016 succeeded in altering the country’s direction. You might see that as a good or bad thing. But, with a few exceptions, most adults in the US aged 55...

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Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II

Last week we shared some early results from NuVoodoo Ratings Prospects Study Ten, our latest study of nearly 3,000 respondents ages 14-54 across all PPM markets. We showed 6-month TSL momentum...

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Our Survey Says: The Washington Swamp Actually Got Swampier

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