Our Blog

Market Cluster or Local Content Engine?

Smart speakers were popular gifts this holiday season. Amazon said it sold “tens of millions” of devices powered by its voice assistant. Of course, Amazon is just one company selling such devices....

Read More

Ten Ways to Improve Ratings (and Radio) in 2018

Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year. A number of ideas jumped back out at us – some that we’ve written about more than...

Read More

Would Any Sane Person Be a PD?

When you describe to friends outside the radio business how the ratings are conducted, they’re generally aghast. The description of diary respondents being asked to keep track of their listening for...

Read More

The Other Problem(s) with Commercials

Leaving aside commercial inventory levels airing on many radio stations, which all too often make commercial breaks resemble diner placemats, radio today faces additional problems with commercials.

Read More

Opinion Research After Tragedy: Should Gun Control Really Be That Polarizing?

Read More

Why Do We Love Ratings Participants?

The latest NuVoodoo Ratings Prospects Study again shows why we love ratings participants. We sifted through our latest sample of 2,979 persons 14-54 across all PPM markets to find the few who...

Read More

A Renaissance of Radio at Home?

Do you have an Amazon Echo or Echo Dot? In the latest NuVoodoo Ratings Prospects Study we found plenty of people who have one or more among our sample of 2,979 persons 14-54 across all PPM...

Read More

Do Listeners Still Think Radio Contests Are Rigged?

Yes. In fact, at stunningly similar levels since we started tracking this perception in our twice-annual studies of 14-54’s across all PPM markets. Last month we fielded NuVoodoo Ratings Prospects...

Read More

Voter Issues: Where Does Climate Change Rank? Well, That Depends

Where does climate change rank among voter issues in your political candidate’s district? It can affect elections even at the semi-local and regional levels. Campaign strategists must navigate...

Read More

Harvey & Irma: Radio Shines

Just a couple weeks ago, we were at the Radio Show in Austin talking about how radio had shined in its coverage of Harvey and in the aftermath of that monstrous storm. And, even as some convention...

Read More

Most Popular Posts

New Call-to-action

Want to Chat?