Our Blog

Harvey & Irma: Radio Shines

Just a couple weeks ago, we were at the Radio Show in Austin talking about how radio had shined in its coverage of Harvey and in the aftermath of that monstrous storm. And, even as some convention...

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Political Marketing Research Cites Distaste for National Momentum

Tens of millions of conservative voters in 2016 succeeded in altering the country’s direction. You might see that as a good or bad thing. But, with a few exceptions, most adults in the US aged 55...

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Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II

Last week we shared some early results from NuVoodoo Ratings Prospects Study Ten, our latest study of nearly 3,000 respondents ages 14-54 across all PPM markets. We showed 6-month TSL momentum...

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Our Survey Says: The Washington Swamp Actually Got Swampier

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What Do People Truly Believe About Fake News?

All the “fake news” talk is enough to make your head spin. Our demographic research for political marketing should put it all in perspective.

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Are You Listening More, the Same Amount or Less Than You Were Six Months Ago?

In NuVoodoo Ratings Prospects Study Ten, our latest study of nearly 3,000 respondents ages 14-54 across all PPM markets, we probed 6-month TSL momentum for a variety of sources and services....

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Ready to Market Your Station on Snapchat?

Snapchat is growing faster than ever. Based on our research of likely ratings prospects, it has jumped up in usage by a whopping 28% in the last six months alone. This is much greater growth than the...

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Snapchat: The Fastest Growing Social Channel Among Likely Ratings Respondents

Even though NuVoodoo is less than seven years old, we’ve just completed our tenth Ratings Prospect Study. That’s because we realized that we’d need to conduct studies twice a year to keep up with...

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Are You Attending Podcast Movement?

Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim(11 AM Pacific, in case you’re attending the convention). Back in March,...

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Who Should be in Your Music Test Sample?

If you’re thinking about a library test or just pondering the screen used to recruit respondents for weekly music testing, you’re probably considering who you want in the sample. You’ll want to avoid...

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