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Who Are the Morning Superfans?

For our presentation earlier in August at Morning Show Boot Camp 2016 we conducted a study of over 500 listeners apiece in the top three markets in the country. We screened the 18-54’s in the...

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Why Does Social Media Matter?

We know that a strong presence in Social Media is table stakes for radio stations in 2016. But, if you needed more information to convince yourself (or someone in your team), start with the data...

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Best Ways to Reach Likely Ratings Respondents

We’re rolling out the results of our latest study of likely PPM and diary respondents to clients, Ratings Prospects Study 8. The digital world is moving so very quickly that we upped the frequency...

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Which Morning Show is Unique to its Market?

We’re looking forward to opening up the Morning Show Boot Camp 2016 this Thursday, August 11 in Atlanta. Our session is about Super Fans of morning shows and the shows they love so much....

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The Last Stronghold for Broadcast FM

While we track usage of FM and its streaming competitors in our NuVoodoo Ratings Prospect Studies, we’ve started something new in this latest study: regular usage by place. We want to be able to...

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Newest NuVoodoo Ratings Prospect Study

As noted last week, we’re just getting the results of our latest NuVoodoo Ratings Prospect Study out of the field and beginning the task of dissecting and compiling the results to inform our...

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What Pokemon Go & Snapchat Say to Radio

We’re right in the midst of getting the 8th NuVoodoo Ratings Prospect Study out of the field and starting data processing, tabulation and then the analysis – to see what’s changed since the beginning...

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What’s Important to Likely Ratings Participants?

As we’ve shown with our Ratings Prospect Studies for a number of years now, chief among the list of what motivates someone to consent to being part of the Nielsen Audio sample, either PPM or...

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What Do Facebook’s Latest Changes Mean for Your Station?

There’s been a lot of buzz in the past week about Facebook throttling back publisher content in News Feeds. Facebook’s explanation of the change is that “friends and family come first.” Some will...

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What Brings Your Station’s Community Together?

For Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music...

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