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What Do Taxi Drivers Listen To?

For itinerant radio managers, the go-to petri dish for in-car listening has long been the taxi ride from the airport. The focus group of one. The individual depth interview with a guy who drives...

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Radio’s New Frontier?

Anyone who’s been around radio programming for any length of time knows there are 168 hours in a week. Many of us reflexively know there are 126 hours in Nielsen’s “Total Week,” Monday-Sunday...

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Who Still Answers Their Home Phone?

Presuming you can find people who still have a home phone, who are the people who still answer them? Back when Arbitron began its sample recruitment process on the phone, we felt compelled to...

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Who Replies to Social Media Comments at Your Station?

We’re heading back to the drawing board to design the questionnaire for the ninth NuVoodoo Ratings Prospects Study to field next month. We’re eager to see if Facebook’s renewed growth has...

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Game-Changing Tactics for Music Stations

Contesting is the #1 tactic that stations use to try to change the game – to build short-term ratings gains for important ratings periods. Through our Ratings Prospects Studies at NuVoodoo, we’ve...

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Getting Music Listeners to Listen More

We’ve shown before that likely ratings responders spend more time with radio and pay more attention to radio programming. Since most stations rely on music for the bulk of their programming, it...

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Another Dark Side of Contests

Last week we showed some research numbers about contesting from our eighth NuVoodoo Ratings Prospects Study. The number receiving the most attention was our data showing that 49% of likely PPM...

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Surprising/Scary Findings About Contesting

We reserve some inventory in every NuVoodoo Ratings Prospects Study to ask about contesting and prizes. These questions often follow up on issues raised by clients in the course of conducting...

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FM Radio & Music Discovery

When we asked over 3500 respondents in the latest NuVoodoo Ratings Prospects Study which of eleven sources they use to help them discover new music and new artists, FM remains on top among...

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Social Media: What’s Growing? What’s Not?

At the end of 2015 when we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less or the same amount as they were six months ago, the net...

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