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You Research the Bricks. How’s the Mortar?

Years ago music research was a secret weapon for stations in larger markets.  Those early music tests were often counter-intuitive for programmers – this can’t be right, a song that’s a big hit has...

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Everyone Knows It’s Whimsy

How do music radio stations and morning shows fare against Social Media when it comes to importance in daily lives of consumers? When we asked over 2100 respondents across all PPM markets in the...

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What’s the Better Contest Prize?

We’ve shown previously that most likely ratings participants respond positively to radio station contests.  So, contesting remains an important component in any programming and marketing team’s...

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Dating for Data

We’ve noted in the past that one of the great things about those who are most likely to end up in PPM panels is that they’re the kind of people who over-index on the belief that contests add to...

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The Political Implications of PPM

Our past and current NuVoodoo Ratings Prospects studies seek to smoke out the differences between regular research respondents and those for whom the value proposition of a few dollars per meter...

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How Do You Choose the Music?

Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical...

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Weenie & the Butt vs. Crazy Ira & the Douche

Radio morning shows have gotten a bad rap on TV with parodies like Family Guy’s “Weenie & the Butt” and “Crazy Ira & the Douche” on Parks & Recreation.  But, the correlation between having a...

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