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New Tactics to Engage At-Work Listening

With increased competition from online music sources, the battle for at-work listening among radio stations is more savage than ever. The most recent NuVoodoo Ratings Prospects Study showed that...

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Building Better Branding for Radio

When it comes to branding, many radio stations continue to rely on describing their music mixes or their market rank. That made sense when consumers’ primary listening choices were the stations on...

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On-Air Talent: New Sources and New Roles

p>Last week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to... Read More

The Death of Settling?

Every NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions...

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The Battle of the Sexes Among Radio’s Exes, Part III

Part of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary...

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The Battle of the Sexes Among Radio’s Exes, Part II

As we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes...

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The Battle of the Sexes for Radio’s Exes

At last week’s Worldwide Radio Summit in Hollywood, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study (with nearly 5,700 respondents, ages 14-54) alongside data...

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Music Test Screening: The Benefits (and Liabilities) of Montages

Anyone who’s pored over music test results has wondered at some point, “Do we have the right people in the sample?” Lower-than-expected scores, results that diverge from expectations, concerns about...

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Things Respondents Don’t Know

Back when radio stations did a lot more focus groups than they do now, every moderator’s guide included what became known as “The Magic Wand Question.” Respondents in the focus group were asked to...

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How Many Fewer Commercials Make a Difference?

Broadcast radio has long been fighting listener concerns about too many commercials. Over the past few decades, chasing the opportunity to program some types of stations primarily as music...

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