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On-Air Talent: New Sources and New Roles

p>Last week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to... Read More

The Death of Settling?

Every NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions...

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The Battle of the Sexes Among Radio’s Exes, Part III

Part of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary...

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The Battle of the Sexes Among Radio’s Exes, Part II

As we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes...

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The Battle of the Sexes for Radio’s Exes

At last week’s Worldwide Radio Summit in Hollywood, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study (with nearly 5,700 respondents, ages 14-54) alongside data...

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What are the Best Appointment Times When Targeting At-Work Listening?

Days of the week and broad dayparts are talked about often when referring to contesting. But what specific times of the day work best? Plus, which has more upside: Residential or At-Work...

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Music Test Screening: The Benefits (and Liabilities) of Montages

Anyone who’s pored over music test results has wondered at some point, “Do we have the right people in the sample?” Lower-than-expected scores, results that diverge from expectations, concerns about...

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Things Respondents Don’t Know

Back when radio stations did a lot more focus groups than they do now, every moderator’s guide included what became known as “The Magic Wand Question.” Respondents in the focus group were asked to...

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How Many Fewer Commercials Make a Difference?

Broadcast radio has long been fighting listener concerns about too many commercials. Over the past few decades, chasing the opportunity to program some types of stations primarily as music...

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Your Database is Even More Important Than You Think

420 years ago, Sir Francis Bacon is credited with using the phrase “knowledge is power.” Given the comparatively small size of Nielsen’s samples and the limited universe of people who are likely...

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