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Imagine This…

Imagine this revised history: One in which many years ago computers became small, the internet connected everything and short-distance wireless communication was commonplace.  Now, imagine that only...

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NUVOODOO RATINGS PROSPECT STUDY REVEALS BROADCAST RADIO BEATS PANDORA FOR MUSIC SATISFACTION

NuVoodoo Media Services, a next generation media research and marketing company, announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed...

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Long Live the Landline, May it Rest in Peace

At the beginning of this year, referring to data from our 3rd NuVoodoo Ratings Prospects Study, we showed that the landline telephone has become a less relevant place to search for respondents...

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Social Media and Theater of the Mind

It’s exciting when you see a friend from outside the radio business post about radio on Social Media. With all the buzz about new media, reminders of radio’s continuing relevance are wonderful. So,...

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NUVOODOO RATINGS PROSPECT STUDY REVEALS LATEST INTELLIGENCE ON RELATIONSHIP BETWEEN PANDORA USERS AND BROADCAST RADIO

– ADDITIONAL FINDINGS TO BE RELEASED OVER THE COMING WEEKS –

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What Happens When You Only Listen to Your P1’s?

If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio.  If you’re looking for ratings...

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What’s All This Fuss About Voltaire?

Within our world of radio, it would have been a wonderful job for Gilda Radner’s Saturday Night Live character, Emily Litella, to ask “What’s all this fuss I keep hearing about Voltaire on the radio?...

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Does Your Gut Need Checking?

Many of us accept that radio’s role in the music discovery process for consumers is pretty much assured for some time far into the future.  For so many years radio was the primary, if not only place...

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And The Most Efficient Marketing Tool Is…

Not that many years ago the prescription for higher radio station ratings was to call Filmhouse, pay them for one of their successful syndicated TV commercials, buy 400 GRPs per week for 4-6 weeks...

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MEDIA MARKETING STRATEGIST MIKE O’CONNOR PROMOTED TO EXECUTIVE VICE PRESIDENT OF NUVOODOO MEDIA SERVICES

 JULY 30, 2016, CINCINNATI, OH, and AUSTIN, TX—NuVoodoo Media Services, a next generation media research and marketing company, today announced that it has promoted radio programming and media...

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