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What Percentage of PPM Participants Would Tell You Their Social Security Number?

With iOS 9, Apple adds its Find Friends app into the OS. While families and spouses (and close knit groups of friends) have installed it (or Find iPhone) to keep up on one another’s whereabouts,...

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Which Works Better: Algorithms or Music Testing + Experience?

Despite the incredible ability to tweak Pandora to your exact music taste, we wondered, day-in, day-out, which has the perception of doing a better job with music selection: Pandora or broadcast...

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Are These Kids About to Get Wiped Out in an Accident?

There were a lot of drowsy people stumbling through their days this past Wednesday: those of us who stayed up late to watch the premiere of the new CBS-TV Late Show with Stephen Colbert. During...

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NUVOODOO STUDY REVEALS THAT RADIO REMAINS STRONG WITH LIKELY PPM PARTICIPANTS

NuVoodoo Media Services, a next generation media research and marketing company, announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. Among nearly 1100...

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Pumpkin Spice Lattes Mean Just One Thing

The days are getting shorter. School buses are back on the road. Pumpkin spice lattes are returning to your local coffee house. All of this, of course, can mean only one thing: budget time is nearly...

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Peaceful Coexistence Doesn’t Mean We Can’t Fight

At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011.  We’ve previously fielded our studies late in the year before...

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Why We Love Meter Wearers

We love those who will wear a PPM for a lot of reasons.  We curse them from time to time (when they go on vacation during an important week; when those who love our station opt out of the panel;...

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The Importance of Personalization

We’re preparing the most recently-fielded NuVoodoo PPM Prospects Study now for release to NuVoodoo clients gearing up for the fall ratings periods. We’ll also be sharing highlights during a panel...

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NUVOODOO RATINGS PROSPECT STUDY REVEALS FACEBOOK REMAINS DOMINANT SOCIAL MEDIUM WITH TEENS AND ADULTS 14-54

NuVoodoo Media Services, a next generation media research and marketing company, announces additional findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed...

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And the Best AC Slogan is…

In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of...

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