Our Blog

Make More Mistakes

Nearly 50 years before fictional Jerry’s Maguire’s mission statement, The Things We Think and Do Not Say, the real-life Bill Bernbach, then creative director at Grey Advertising in New York, typed...

Read More

How Many People Have You Delighted Today?

Last week we showed percentages of P1 constituencies from major music formats responding to whether their station had surprised them pleasantly with a song or something other than a song in the...

Read More

The Facts About Music Testing

One of our competitors announced that they’re finally following our lead and moving their library music tests from hotel meeting rooms to the internet. We’re glad they’ve caught on. At NuVoodoo we’ve...

Read More

How Many People Have You Delighted This Week?

Last week we talked about contests that help delight listeners – and the factors that sometimes get in the way of making those contests delightful. We asserted that contest prizes don’t need to be...

Read More

Who Are These People?

It’s hard to read those words and not hear Jerry Seinfeld wondering about people who are unusual in one sense or another. It’s the question that arose in a casual lobby bar discussion of research...

Read More

PD = Providers of Delight?

Delight.  According to Merriam-Webster it’s “something that makes you very happy; something that gives you great pleasure or satisfaction.”  In other words, it’s what most music radio stations strive...

Read More

Good News & Bad News about Likely Ratings Responders

In the latest NuVoodoo Ratings Prospect Study we’re again seeing the good news about likely PPM participants – as well as the not-so-good news. As we’ve reported previously, likely PPM...

Read More

Will Someone Answer the Phone?!

The unknown call to a landline has become as undesirable as the unexpected knock on our door from an activist seeking signatures on a petition, a religious zealot seeking to inform you about your...

Read More

The Immortal Words of Elmer Fudd

“Shhhh. Be vewy, vewy quiet, I’m hunting wabbits.”

Read More

PPM Respondents: Love ‘em or Hate ‘em?

PPM Respondents: Love ‘em or Hate ‘em?

Read More

Most Popular Posts

New Call-to-action

Want to Chat?