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Posts by Leigh Jacobs

Why Do We Love Ratings Participants?

The latest NuVoodoo Ratings Prospects Study again shows why we love ratings participants. We sifted through our latest sample of 2,979 persons 14-54 across all PPM markets to find the few who...

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A Renaissance of Radio at Home?

Do you have an Amazon Echo or Echo Dot? In the latest NuVoodoo Ratings Prospects Study we found plenty of people who have one or more among our sample of 2,979 persons 14-54 across all PPM...

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Do Listeners Still Think Radio Contests Are Rigged?

Yes. In fact, at stunningly similar levels since we started tracking this perception in our twice-annual studies of 14-54’s across all PPM markets. Last month we fielded NuVoodoo Ratings Prospects...

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Harvey & Irma: Radio Shines

Just a couple weeks ago, we were at the Radio Show in Austin talking about how radio had shined in its coverage of Harvey and in the aftermath of that monstrous storm. And, even as some convention...

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Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II

Last week we shared some early results from NuVoodoo Ratings Prospects Study Ten, our latest study of nearly 3,000 respondents ages 14-54 across all PPM markets. We showed 6-month TSL momentum...

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Are You Listening More, the Same Amount or Less Than You Were Six Months Ago?

In NuVoodoo Ratings Prospects Study Ten, our latest study of nearly 3,000 respondents ages 14-54 across all PPM markets, we probed 6-month TSL momentum for a variety of sources and services....

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Snapchat: The Fastest Growing Social Channel Among Likely Ratings Respondents

Even though NuVoodoo is less than seven years old, we’ve just completed our tenth Ratings Prospect Study. That’s because we realized that we’d need to conduct studies twice a year to keep up with...

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Are You Attending Podcast Movement?

Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim(11 AM Pacific, in case you’re attending the convention). Back in March,...

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Who Should be in Your Music Test Sample?

If you’re thinking about a library test or just pondering the screen used to recruit respondents for weekly music testing, you’re probably considering who you want in the sample. You’ll want to avoid...

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Are You Having a Party?

You’re throwing a grand party on September 14. Parties on Thursdays are unusual – hopefully people will take notice. If you program or manage a radio station in the US, September 14 starts the Fall...

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