Days of the week and broad dayparts are talked about often when referring to contesting. But what specific times of the day work best? Plus, which has more upside: Residential or At-Work Telemarketing?
Wait...telemarketing? Does anyone even answer their phone anymore? Yes! Particularly when discussing those likely to participate in your ratings. Mike O'Connor, EVP/Marketing, and Leigh Jacobs, EVP/Research, sit down to quickly discuss this and more in the video below.
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